Monday, March 7, 2005

Game Artists Get Sold in the Marketplace

"Used to be dismissed as the domain of nerds. Nothing like money to improve a reputation. Just ask the folks at the annual Game Developers Conference that got underway in San Francisco today. The global video game industry is now worth upwards $25 billion, and now corporate America is ready to embrace its inner geek."

The above quote is from a great piece on the game industry from American Public Media's Marketplace that I caught on the way home from work today (full audio available through the first link). The piece focuses on the increasing respect games are getting as both an artistic and business force. The reporter, Jeff Tyler, provides a good mix of hard numbers (the average game costs $12 million to make), market analysis (gamers are a cynical bunch that won't buy a game just because of a hot movie tie-in) and trend spotting (Will Wright's Sims TV deal with Fox, independent of Electronic Arts, could signal the rise of the game artist and decline of the major developers). The piece also ends with a jewel of a quote that shows that Tyler knows what he's talking about:

"Media companies can refuse to acknowledge that games are on par with other forms of entertainment, but that's not a game they're likely to win."

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